Insights & Case Studies

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revX · December 8, 2025

Multiplied x Donald Mokgale: Ideas Can Come From Anywhere

Marketing trends come and go, but what truly moves the needle often lies in understanding people more deeply than the next brand. In this month’s Multiplied conversation, we sat down with Donald Mokgale - CEO of Heberism Group and Managing Director of MoyaApp (Africa) - to unpack the consumer truths, hard lessons, and unexpected unlocks that shaped the trajectory of one of South Africa’s fastest-growing digital platforms.

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revX · November 18, 2025

The Four Types of Leads And Why Only One Truly Matters

If there’s one truth modern marketers quietly admit, it’s this: most leads never become customers. And yet, brands continue to celebrate volume - as if a high number of form fills magically guarantees revenue. It doesn’t. A database full of names is not a pipeline; it’s noise. The only way to grow sustainably is to understand which leads actually move, why they do, and what differentiates interest from intent.

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revX · November 18, 2025

The Quiet Campaign: Why the Best Marketing Doesn’t Always Make Noise

In a world where marketing volume is mistaken for impact, silence can be a strategy. Every brand wants to be seen and heard, yet the most effective campaigns today are not the ones shouting across every screen. They are the ones whispering the right message at the right time, to the right person.

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revX · November 17, 2025

Multiplied x Telesure Investment Holdings: Why Consistency Still Wins

When most insurance brands look - and sound - the same, the real competitive advantage isn’t shouting louder. It’s knowing what you stand for and showing up consistently.

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revX · October 22, 2025

Case Study: Engineered Creative for a Telematics Brand

A leading telematics-based car insurance brand partnered with revX to strengthen the performance and efficiency of their digital campaigns.

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revX · October 13, 2025

Multiplied x Naked Insurance: Marketing That Moves the Needle

Insurance is one of those things nobody wants to think about. This is the truth that has informed Naked’s approach to marketing - and it’s why their campaigns feel nothing like the industry norm. Instead of complicated, fear-driven messages, Naked leans into simplicity, boldness and humour. In our latest Multiplied conversation, we sat down with Liezel Swiegers, Marketing Manager at Naked, to unpack what’s really moving the needle for the brand.

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revX · October 7, 2025

The Landing Page Playbook: 9 Creative Best Practices to Maximise Conversions

Landing pages are the unsung heroes of performance marketing. They consistently outperform product pages, yet many brands underinvest in testing and refining them. A great landing page isn’t just a digital flyer - it’s your storefront, sales pitch, and closer all in one. Here’s a combined playbook of high-leverage conversion tactics and creative design best practices - pulled from real builds, CRO wins, and creative audits.

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revX · October 7, 2025

Marketing’s New Mandate: Prove It or Lose It

Why South African CMOs are under pressure to tie every rand to revenue. For years, marketing departments could hide behind reach, impressions, or brand equity. Campaigns were judged by glossy decks, not bottom-line impact. But that era is over. Today, South African business leaders want proof - in rands, not reach.

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revX · August 25, 2025

REVBOT: The WhatsApp sales bot built for South African businesses

Numbers matter. In South Africa, 96% of internet users are active on WhatsApp monthly. That's not just a statistic - that's where your customers live, breathe, and make buying decisions. While traditional sales teams are sleeping, weekend-ing, or simply overwhelmed, potential revenue is walking out the digital door. We built REVBOT to change that reality.

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revX · August 25, 2025

Chatbots vs. humans: we tested both

The numbers don't lie: 85% of South African sales teams have adopted AI technologies, and with 93.8% of our internet users living on WhatsApp, we're sitting on a goldmine of customer acquisition opportunities. But here's where most agencies get it wrong: they treat this as an either/or decision when the real revenue multiplication happens in the strategic combination.

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revX · July 15, 2025

Why Tracking User Activity in Apps Is So Difficult

Marketers rely heavily on data to understand what users do inside mobile apps. The main issue is getting that data accurately is far harder than it seems. In-app tracking - the process of monitoring user actions within a mobile app - faces a number of technical and regulatory roadblocks that make it unreliable or inconsistent.

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revX · June 10, 2025

The Psychology of the Click

Why We Click and How Smart Brands Turn Curiosity Into Conversions. Clicks aren’t just digital signals - they’re moments of decision, driven by psychology. Behind every click lies a story: a need, a desire, a gut feeling. And when brands understand what drives that moment, they don’t just earn traffic. They earn action.

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revX · June 10, 2025

Breaking the Sales and Marketing Divide

There’s no shortage of SaaS solutions designed to streamline operations across sales, marketing, and finance. But while the tech is available, many businesses - each with their own resources, structures, and priorities - end up stitching together systems from different providers to meet specific needs.

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revX · May 6, 2025

From Targeted Leads to Tangible Revenue

How we generated 1,700 quality, contactable leads in the five weeks leading up to sales day for one of South Africa's leading luxury real estate developers.

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revX · May 5, 2025

Lead Validation - Clean leads, clear outcomes.

What happens when you stop chasing every lead and start prioritising the right ones? That’s exactly what a leading vehicle tracking company in South Africa set out to discover.

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revX · May 5, 2025

The Quiet Powerhouse: Why LinkedIn Works

You might think of LinkedIn as a place for corporate types and job hunters - but it’s quietly become one of the most powerful tools out there.