Insights & Case Studies
revX · July 15, 2025
Why Tracking User Activity in Apps Is So Difficult
Marketers rely heavily on data to understand what users do inside mobile apps. The main issue is getting that data accurately is far harder than it seems. In-app tracking - the process of monitoring user actions within a mobile app - faces a number of technical and regulatory roadblocks that make it unreliable or inconsistent.
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revX · June 10, 2025
The Psychology of the Click
Why We Click and How Smart Brands Turn Curiosity Into Conversions. Clicks aren’t just digital signals - they’re moments of decision, driven by psychology. Behind every click lies a story: a need, a desire, a gut feeling. And when brands understand what drives that moment, they don’t just earn traffic. They earn action.
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revX · June 10, 2025
Breaking the Sales and Marketing Divide
There’s no shortage of SaaS solutions designed to streamline operations across sales, marketing, and finance. But while the tech is available, many businesses - each with their own resources, structures, and priorities - end up stitching together systems from different providers to meet specific needs.
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revX · May 6, 2025
From Targeted Leads to Tangible Revenue
How we generated 1,700 quality, contactable leads in the five weeks leading up to sales day for one of South Africa's leading luxury real estate developers.
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revX · May 5, 2025
Lead Validation - Clean leads, clear outcomes.
What happens when you stop chasing every lead and start prioritising the right ones? That’s exactly what a leading vehicle tracking company in South Africa set out to discover.
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revX · May 5, 2025
The Quiet Powerhouse: Why LinkedIn Works
You might think of LinkedIn as a place for corporate types and job hunters - but it’s quietly become one of the most powerful tools out there.
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