revX · May 5, 2025

Lead Validation - Clean leads, clear outcomes.

What happens when you stop chasing every lead and start prioritising the right ones? That’s exactly what a leading vehicle tracking company in South Africa set out to discover.

For years, their call centre was flooded with high volumes of leads from digital campaigns - but many were non-contactable, duplicated, or just fake. The team was putting in the hours but missing the mark. So they partnered with revX for a three-month pilot of Lead Validation - a smart, automated filter for incoming leads.

Nothing else changed. Same media spend, same creatives, same audience. The only difference? Unworkable leads were filtered out before they reached the sales floor.

And the results? Immediate and measurable.

Smarter leads. Sharper sales.

Before the pilot, they were working through over 11,000 leads with a 29% conversion rate. Three months later, Lead Validation had trimmed the lead count to just over 8,000 - and boosted conversions to 50%.

Even more impressive? Sales jumped from 3,244 to 4,032. So, with fewer leads, they made more sales. No new ads. No new team. Just cleaner data.

And the numbers showed it:

Cost per sale dropped by 20% (from R1,108 to R892)

Contactability improved

The sales team became more efficient

And call centre costs dropped by over R263,000.00

The impact of one clean switch

Lead Validation quietly works in the background - filtering out fake or unusable submissions, enriching the data, and delivering only qualified, contactable leads into your CRM. That means fewer distractions, faster response times, and more meaningful conversations with real people.

For this business, that translated to:

3,124 dud leads filtered out every month

142 fewer unworkable leads daily

Fewer agents needed to manage lead flow

No drop in performance - only gains

Lead Validation: Clean Leads, Clear Outcomes

The takeaway? You don’t need more leads. You need better ones.

With Lead Validation, you clean your data, sharpen your pipeline, and bring your sales operation into focus. This isn’t about working harder. It’s about working better - with the kind of insights that drive long-term growth.

Let your call centre breathe. Let your sales team thrive. Let’s clean things up.