revX · October 7, 2025

The Landing Page Playbook: 9 Creative Best Practices to Maximise Conversions

Nail the Basics First

Start with the essentials. Your headline should be clear and specific, not vague or clever for the sake of it. Visitors should immediately know what you’re offering. Pair it with a hero image or video that shows the product in action, and highlight the benefits upfront in simple bullet points.

Copy That Converts

Copy is 80% of selling. Keep it short, sharp, and focused on benefits. Always make it third-grader simple - if a child or your grandmother wouldn’t understand, simplify. Cut the fluff wherever you can; every extra word risks losing attention.

Social Proof That’s Relatable

People trust people. Use testimonials from real customers rather than celebrities or media logos. Choose quotes that show how your product made a meaningful difference in someone’s life. Visual reviews such as screenshots, video clips, and user-generated content can go even further in building credibility.

Mobile-First Always

Over 80% of traffic is mobile, so design for small screens first and then adapt to desktop. Prioritise speed - slow load times kill conversions, so aim for under one second. Make sure forms and CTAs are easy to complete on mobile with minimal friction.

Creative and Design Elements

Your call to action should be strong, visible, and action-oriented. Use colours that contrast with the background so CTAs and logos stand out. Clearly state your unique selling proposition, the one thing that makes you different, and keep your branding consistent across fonts, logos, and colours.

Reduce Friction and Anxiety

Make checkout as smooth as possible with no more than two clicks from product to payment. Be upfront about shipping, returns, and refunds before customers need to ask. Confirm every action with a thank-you page and include privacy policies and tick boxes for transparency.

Add Conversion-Boosting Extras

Use pop-ups strategically by offering discounts, giveaways, or content - keep the form short, ideally just one field. Add comparison charts to showcase your product’s advantages and increase confidence. Show what’s in the box through photos, videos, or unboxings, and include an FAQ section since many buyers go there before purchasing.

Optimise Like a Scientist

Track how users behave with heatmaps and session recordings to understand where they click and where they drop off. AThink of your landing page like a physical store: merchandise it carefully, putting the most important products and visuals front and centre. And remember, a landing page is never “done.” Keep testing, A/B experimenting, and refining.

Final Checklist Before Launch

Before you go live, make sure your URL is clean and standardised, your forms work across mobile and desktop, and your thank-you page fires correctly. Double-check that your site speed is strong, your contact details are visible, and your social sharing buttons are in place.

Landing pages work best when creative design and CRO fundamentals meet. Start with clarity, reinforce with credibility, and close with simplicity. Follow this playbook, and you won’t just build pages - you’ll build conversion machines.