artificial Intelligence (AI) is transforming the digital marketing landscape by revolutionising marketing strategies with its data analysis, decision-making, and automation capabilities. AI enables businesses to extract valuable insights from massive datasets, providing informed decisions, personalised customer experiences, and precise audience targeting.
by analysing customer behaviour patterns, preferences, and interactions, AI algorithms offer valuable insights into audience segmentation, content optimisation, and campaign performance. marketers can leverage this data-driven approach to make informed decisions and target the right audience with precision. the ability of AI to deliver personalised experiences at scale is one of its significant advantages. real-time analysis of customer data allows AI algorithms to create tailored content, recommendations, and offers based on individual preferences. this personalisation improves customer satisfaction, engagement, and conversion rates.