personalisation is quickly becoming a trendy word in the world of digital marketing. as consumers become increasingly tech-savvy and demand more bespoke experiences, companies have to up their game to offer personalised content, otherwise they risk falling behind the competition. personalised content is more likely to resonate with consumers than generic content. consumers are inundated with messaging every day, and the only way to cut through the noise is to offer content that is relevant to their interests and needs. personalisation allows companies to create tailored messages that speak directly to their target audience, making them more likely to engage with the content and convert.