understanding your audience is paramount for effective marketing strategies. thanks to artificial intelligence (AI), businesses now have a powerful tool at their disposal: AI-driven audience segmentation. this technology is transforming the way companies analyse and target their consumer base, leading to more personalised and impactful campaigns.

traditionally, audience segmentation involved broad categorisations based on demographics, such as age, gender, and location. however, this one-size-fits-all approach often fell short in capturing the intricate nuances of consumer behaviour. revX’s AI technology employs sophisticated algorithms to process vast amounts of data, enabling businesses to identify subtle patterns and behaviours that were previously undetectable.