in today’s modern age, lead generation has become synonymous with growth and success for any business. however, the old methods of gathering leads, such as cold calling, direct mail, and email campaigns, are no longer as effective as they once were. in the ever-changing business landscape, we have adapted to utilising artificial intelligent (AI) as a means to promote sales and growth, which has in fact been shown to be a far more efficient and effective method in generating leads for businesses. AI has many applications, however, a significant attribute is its ability to analyse vast amounts of data, including customer behaviour and preferences, to create highly targeted and personalised marketing campaigns. this is incredibly valuable to businesses as it allows them to deliver the right message to the right people at the right time, increasing the chances of generating a lead. further applications include analysing customer interactions, such as chatbot conversations or social media interactions, to better understand customer needs and offer relevant recommendations.